Annette Häcki

Managing Creative Director / Jung von Matt/Limmat

Annette Felicitas Häcki is Executive Creative Director and member of the management team at the agency Jung von Matt LIMMAT. She specialises in the modernisation of traditional brands, among others, and has worked for brands such as Mobiliar, Zweifel, PostFinance, Swisscom, Migros, Coca Cola, Audi, Credit Suisse, Red Bull, Microsoft and the Federal Office of Public Health during her career to date. In 2021, Annette Felicitas Häcki launched the “Gisler Protocol” initiative together with Nina Bieli, which advocates a multi-faceted representation of gender in advertising. In the meantime, the Gisler Protocol counts over 100 member agencies from all over Switzerland.